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Introduction to Digital Marketing

  • What is digital marketing ?
  • Advantages of digital marketing
  • Career opportunities in digital marketing

Online Reputation Management (ORM)

  • What Is ORM ?
  • Online reputation management techniques

Create own website

Social media marketing (SMM)

  • Setting up social media advertising
  • accounts (eg: Facebook Ads manager)
  • Managing Ad campaigns
  • Lead generation campaigns

Online marketing strategy creation

  • Defining digital marketing goals and objectives
  • Identifying target audience and creating buyer persons
  • Developing social media strategy

Email/SMS/WhatsApp marketing

Search Engine Optimization (SEO)

  • On-page optimization
  • Advanced Off-page SEO
  • Advanced keyword research and analysis
  • Chat GPT

Lead generation and conversion optimization

Google Analytics and Tools

Google Ads (PPC)

  • Advanced campaign settings and optimization
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